J21Media has been working on quite a number of new markets for seo over the past few months however one that is very interesting is the carpet cleaning market specifically covering the Essex area of the UK. The principle is the same no matter where in the UK you are targeting however you do find some areas much easier to optimise for. So for example it would be much easier to rank for a town than for a city with most seo terms.
The particular company that we are looking at is a company called Stainbusters who are based out of Essex and they want their website to rank for the relevant keywords in the Essex area. So they are looking to rank for terms such as carpet cleaners Essex, carpet cleaning Essex, upholstery cleaners Essex and so on.
The competition in the carpet cleaning market is actually very high which was a bit of a surprise however when you think about it everyone has carpets and in many respects its probably much cheaper to hire a professional carpet cleaner to come in and clean your old carpets rather than buy brand new carpets.
Essex is a competitive area for many businesses online as it is a large area of the UK and so as a result there are many carpet cleaning companies trying to rank in the Essex area. What will be needed is a good amount of quality anchor text backlinks pointing to this domain and then we should start to see some positive movements in the SERPS for the keywords.
We will keep you posted on our progress with this project and how we do in this new carpet cleaning Essex market as it is a new challenge for us.
